Tamworth Castle gets VisitEngland accolade for Best Told Story!

Tamworth Castle has officially been awarded the Best Told Story accolade for its
exceptional interpretation, a quality assessment by a VisitEngland scheme.

Tamworth Castle has officially been awarded the Best Told Story accolade for its exceptional interpretation, a quality assessment by a VisitEngland scheme.

VisitEngland offer a range of quality schemes for tourism businesses in England. Attractions including art galleries, historic houses and buildings, are independently visited by an experienced assessor and offered support and guidance to improve their visitor experience. 

The castle was proud to announce back in July, that since the new improvements to the building, they were awarded the Visitor Attraction Quality Assurance Service accreditation, for the best small visitor attraction in Staffordshire. The castle was then further nominated for a VisitEngland Best Told Story accolade for its outstanding interpretation and is delighted to confirm they have been successful.

During the assessor’s visit, feedback in his report detailed that the castle provides an ‘enjoyable and informative visitor experience, with visitors able to engage with some excellent and thought provoking historic displays and interpretation.’

A particular strength of the assessment visit was the quality of welcome and interpretation provided by the staff. The much improved website, commitment to engagement with social media, high level of customer service and the interpretation throughout the site, was noted as ‘very impressive’. 

Cllr Robert Pritchard, Deputy Leader of Tamworth Borough Council, said: “Tamworth Castle is an absolute gem, and this accolade is testament to the high standards, value and importance of this iconic monument, which the assessor felt were truly deserving of recognition. 

“I am delighted that Tamworth Castle has achieved this additional accolade, thanks to the huge amount of hard work and dedication which the whole team puts into making the castle so special.

“Receiving the Best Told Story accolade, will boost the profile of Tamworth even further and hopefully attract even more visitors to come and see the new exhibition and AR trail. We look forward to welcoming visitors; you can book your tickets now online via: www.tamworthcastle.co.uk.”